Wezza distinguishes itself through its profound connection with the essence of Africa, radiance, and vitality. The brand derives its name from the Swahili language, signifying "power" — the most widely spoken language on the African continent and globally recognized. This linguistic choice not only adds intrinsic value but also infuses each product with a compelling historical context.

The vision of Wezza extends beyond conventional fashion. By selecting a brand name deeply rooted in the most prevalent language of Africa, it goes beyond being a mere homage. It serves as a bold declaration of cultural heritage, becoming an integral part of the brand's essence. This approach not only ensures distinctiveness but also fosters an emotional bond with consumers, transcending geographical boundaries.